Analytics
The Analytics page shows how each channel is doing over the last 7, 30 or 90 days, and every published post has its own statistics. X, Instagram, Facebook Pages, LinkedIn Pages, Threads, TikTok and YouTube report analytics; LinkedIn profiles, Discord and Sanity do not.
Analytics come from each network. Studio reads them for you and shows them as charts, so the numbers and their names differ from network to network.
Which channels report analytics?#
| Channel | Channel analytics | Post statistics |
|---|---|---|
| X | Yes | Yes |
| Instagram (both connections) | Yes | Yes |
| Facebook Page | Yes | Yes |
| LinkedIn Page | Yes | Yes |
| Threads | Yes | Yes |
| TikTok | Yes | Yes |
| YouTube | Yes | Yes |
| LinkedIn (profile) | No | No |
| Discord | No | No |
| Sanity | No | No |
What metrics does each network report?#
| Network | Channel metrics | Post metrics |
|---|---|---|
| X | Impressions, bookmarks, likes, quotes, replies, retweets | Impressions, Likes, Retweets, Replies, Quotes, Bookmarks |
| Followers, reach, views, likes, comments, shares, saves, replies | Views, Reach, Saves, Likes, Comments, Shares | |
| Facebook Page | Page Impressions, Posts Engagement, Page followers, Media views | Impressions, Clicks, Clicks by Type, Reactions |
| LinkedIn Page | Page Views, Clicks, Shares, Engagement, Comments, Organic and Paid Followers | Impressions, Unique Impressions, Clicks, Likes, Comments, Shares, Engagement |
| Threads | Views, likes, replies, reposts, quotes | Views, likes, replies, reposts, quotes |
| TikTok | Followers, following, likes, videos, views, recent likes, comments and shares | Views, Likes, Comments, Shares |
| YouTube | Minutes watched, average view duration and percentage, subscribers gained and lost, likes | Views, Likes, Comments, Favorites |
Networks change what they report from time to time, so a chart can appear or disappear.
How do I see a channel's analytics?#
- Choose Analytics in the menu.
- Pick the channel on the left.
- Pick 7 Days, 30 Days or 90 Days.
Each card shows a total for the period, a chart and, where the network gives one, the change against the previous period.
How do I see one post's statistics?#
- In the Calendar, hover a published post.
- Choose Post Statistics.
- Pick 7 Days, 30 Days or 90 Days under Post Analytics.
If Studio could not match a TikTok post to the video on TikTok, the window asks you to Select the content that matches this post:. Pick it and choose Connect Post, and the statistics load.
How fresh are the numbers?#
Studio keeps a channel's numbers for up to an hour after reading them, so opening the page again within the hour is instant.
On the free plan, the top of each channel's analytics says when the numbers were read, for example Updated just now, with a Refresh button that reads them from the network again straight away.
Why does loading X analytics need credits?#
X charges for every read of its API. On the free plan Studio passes that cost on: after your first top-up, reading X analytics is charged in reads for each post X returns, listed as "X post read" on the prices page.
- A post is charged at most once a day, whichever period or refresh reads it first.
- Opening the page again within the hour uses the stored numbers and costs nothing.
- On X channels, the Refresh button carries a coins icon, its tooltip explains the charge, and a line shows what analytics reads have cost over the last 30 days.
- Your balance must be above zero to load X analytics, unless auto top-up can refill it. Otherwise you see "Not enough credits to load analytics for this channel." with Top up and See prices.
- The reads that do happen are charged even if they take the balance below zero.
Other networks' analytics are free. See Credits and wallet.
Frequently asked questions
- Why is a channel missing from the Analytics page?
Only channels whose network reports analytics are listed. LinkedIn profiles, Discord and Sanity never appear.
- Why does a channel say it needs to be refreshed?
Studio could not read its numbers, usually because the network's access has expired. Choose Refresh Channel and approve Studio again.
- Do paid plans pay for X analytics?
No. Paid plans include X, and reading its analytics never costs credits.
- Can my agent read analytics?
Yes. Connected agents use the channelAnalyticsTool and postAnalyticsTool, and on the free plan the same X rules apply. See MCP tools.