Channels overview
A channel is one account Studio can publish to, such as an X profile, a LinkedIn Page or a Sanity project. Studio publishes to X, LinkedIn, LinkedIn Pages, Instagram, Facebook Pages, Threads, TikTok, YouTube, Discord and Sanity, and every channel except X is free on every plan.
How do I connect a channel?#
- Open the calendar and choose Add Channel, or use Connect Your Channels during onboarding.
- Click the network. Most networks open their own sign-in page, where you approve Studio.
- If the network has several accounts behind one login, pick the one to use: a LinkedIn Page, a Facebook Page, an Instagram account or a YouTube channel.
- The channel appears in the left-hand list of the calendar, ready to post to.
To reconnect, disable, delete or organise channels later, see Manage your channels.
Sanity is the exception: you paste a project ID, dataset and API token instead of signing in. See Sanity.
What does each network accept?#
| Channel | What you can post | Text limit | Follow-up parts | Analytics |
|---|---|---|---|---|
| X | Text, up to 4 images or 1 video | 280, or 4,000 for Premium accounts | Thread replies, with media | Yes |
| LinkedIn (profile) | Text, images, 1 video, or an image carousel | 3,000 | Comments, text only | No |
| LinkedIn Page | Same as LinkedIn | 3,000 | Comments, text only | Yes |
| At least one image or video: post, Reel, carousel of up to 10, or Story | 2,200 | Comments, text only | Yes | |
| Facebook Page | Text, photos or 1 video; Stories | 63,206 | Comments, each with up to 1 image | Yes |
| Threads | Text, 1 image or video, or a carousel | 500 | Thread replies | Yes |
| TikTok | 1 video, or one or more photos | 2,000 | None | Yes |
| YouTube | Exactly 1 video, with a title | 5,000 (description) | None | Yes |
| Discord | Text with image or video attachments | 1,980 | Replies in a thread | No |
| Sanity | An article you wrote in Sanity | Set by your Sanity schema | None | No |
Limits are set by each network and can change. The composer checks them as you type and will not schedule a post that breaks them. See Create a post for writing one post for several channels, and Analytics for what each network reports.
What is the difference between the two Instagram connections?#
- Instagram (Facebook Business) signs in through Facebook. It needs an Instagram Business account linked to a Facebook Page, and it is the only connection that can add music or original audio to Reels.
- Instagram (Standalone) signs in with Instagram directly. It works with Business and Creator accounts and needs no Facebook Page, but it cannot add audio to Reels.
What is the difference between LinkedIn and LinkedIn Page?#
LinkedIn posts as you, on your personal profile. LinkedIn Page posts as a company page you administer; after signing in you choose the page. Connect both if you post in both places. Only LinkedIn Pages report analytics.
What are follow-up parts?#
Some networks let one post carry more parts after the first: a thread on X and Threads, comments on LinkedIn, Instagram and Facebook, or replies in a Discord thread. In the composer the button reads Add post, Add comment or Add comment or post depending on the network. TikTok, YouTube and Sanity take no follow-up parts.
Can a post link to another post that has not gone out yet?#
Yes. Put (post:<id>) in the text, using the ID of another post in Studio. When the post publishes, Studio replaces the reference with that post's live address. If the referenced post has not gone out within an hour, the post fails rather than publish a broken link. See how to link to another post.
Which channels does Studio not support yet?#
Networks shown as Coming soon in the Add Channel dialog are not available. Which networks Studio can connect depends on the approvals each network has given us.
Frequently asked questions
- How many channels can I connect?
The free plan sets no limit on channels or on scheduled posts. Fair-use rate limits apply to the API and MCP.
- Why are some networks greyed out as Coming soon?
Studio only offers a network once that network has approved our app for publishing. The greyed-out ones are not available yet, and which networks are available can change.
- Why does X need credits when the others are free?
X charges for every post sent through its API. On the free plan, X is paid per use from your wallet; paid plans include it. See the X page.
- Can I post the same text everywhere and still change it for one channel?
Yes. Write the post once for all selected channels, then edit the version for any single channel. Each channel keeps its own character count and settings.