# Post to Instagram from Voholabs Studio

> Studio connects to Instagram in two ways: Instagram (Facebook Business), for Business accounts linked to a Facebook Page, and Instagram (Standalone), for Business and Creator accounts with no Page. Both post feed posts, Reels, carousels and Stories for free on every plan, and only the Facebook connection can add music to Reels.

Source: https://voholabs.com/docs/channels/instagram  
Last updated: 5 October 2026

Instagram only lets apps publish to professional accounts, Business or Creator, so a personal account must be switched first. After that, the choice is about how you sign in and whether you need audio on Reels.

## Which connection should I choose?

| | Instagram (Facebook Business) | Instagram (Standalone) |
|---|---|---|
| You sign in with | Facebook | Instagram |
| Account type | Business account linked to a Facebook Page | Business or Creator account, no Page needed |
| Posts, Reels, carousels, Stories | Yes | Yes |
| Collaborators and trial Reels | Yes | Yes |
| Music or original audio on Reels | Yes | No |
| Analytics | Yes | Yes |

Choose **Instagram (Facebook Business)** if your account is already linked to a Facebook Page, or if you want to add audio to Reels. Choose **Instagram (Standalone)** if you have a Creator account, have no Facebook Page, or would rather not involve Facebook.

## How do I connect Instagram?

**Through Facebook:**

1. Choose **Add Channel** and click **Instagram (Facebook Business)**.
2. Sign in to Facebook with the profile that manages the Page your Instagram account is linked to.
3. When Facebook asks which Pages, businesses and Instagram accounts to share, include the Page and the Instagram account you want. Selecting all of them is the safest choice.
4. Approve the permissions Facebook lists.
5. Back in Studio, **Select Instagram Account:** shows the accounts you shared. Choose one.

**Directly:**

1. Choose **Add Channel** and click **Instagram (Standalone)**.
2. Sign in to Instagram with the account you want to post from.
3. Approve the access Instagram asks for, including publishing content.
4. The channel appears in the calendar, named after your account.

> [!TIP]
> If you connected Studio before, Facebook may offer to continue with your previous settings. Choose to edit them instead, or the new Page or account will not be shared with Studio.

## What can I post?

- **At least one image or video.** Instagram posts cannot be text only.
- **A caption** of up to 2,200 characters.
- **A single video**, published as a Reel.
- **A carousel** of up to 10 images and videos.
- **Stories.** See below.
- **Follow-up parts**, added with **Add comment**, posted as text-only comments under the post.

Feed images must have an aspect ratio between 4:5 and 1.91:1. Instagram rejects images outside that range.

## How do I post a Reel or a Story?

In the Instagram settings of the post, **Post Type** has two options:

- **Post / Reel** (the default). One video becomes a Reel. One image becomes a feed post. Several attachments become a carousel.
- **Story**. Each attachment is published as its own Story, in order.

Collaborators, audio and trial Reels are not available for Stories.

## How do collaborators and trial Reels work?

**Collaborators (max 3) - accounts can't be private** invites up to three other accounts to co-author the post, so it can appear on their profiles too once they accept. The accounts must be public. Instagram does not accept collaborators on carousels.

**Trial Reel (share only to non-followers first)** shows a Reel to people who do not follow you before your followers see it. It needs a single video. Then pick a **Graduation Strategy**:

- **Manual**: you decide in Instagram whether to share it with your followers.
- **Auto (based on performance)**: Instagram shares it with your followers if it performs well.

Not every account can post trial Reels. If yours cannot, the post fails with "This account doesn't support Trial Reels".

## How do I add music to a Reel?

Audio needs the **Instagram (Facebook Business)** connection and a post that is a single video with **Post / Reel** selected. On a Standalone channel the button is greyed out with "Only available on Instagram with Facebook Login".

1. Under **Audio (Reels only - single video)**, click **Add audio**.
2. Choose **Music** or **Original sound**.
3. Search for a track, or leave the search empty to see what is trending, and pick one. You can play it first.
4. Set **Audio volume** and **Original video volume** to balance the track against the sound in your video.

## What analytics does Instagram report?

Open **Analytics** in the menu and choose the channel. Both connections report the same figures.

- **For the account:** followers, reach, likes, views, comments, shares, saves and replies.
- **For each post:** views, reach, saves, likes, comments and shares, under **Post Statistics** when you hover a published post in the calendar. See [Analytics](https://voholabs.com/docs/workspace/analytics#how-do-i-see-one-posts-statistics).

## What do Instagram's errors mean?

| Message | What to do |
|---|---|
| "Your Instagram account is not a business account, please convert it to a business account" | Switch the account to Business in the Instagram app, or connect it with Instagram (Standalone). |
| "Not enough scopes, when choosing a provider, please add all the scopes" | You declined a permission. Connect again and approve everything. |
| "The account is missing some permissions to perform this action, please re-add the account and allow all permissions" | Delete the channel, add it again, and approve every permission and Page. |
| "Something is wrong with your connected user, please re-authenticate" | [Reconnect the channel](https://voholabs.com/docs/channels/manage#how-do-i-reconnect-a-channel). |
| "You session has been invalidated, this can usually happen from frequent posting, please re-authenticate, and wait 1-2 days before posting again" | Reconnect, then pause posting for a day or two. |
| "Aspect ratio not supported, must be between 4:5 to 1.91:1" | Crop the image to that range. |
| "Collaborators are not allowed for carousel" | Remove the collaborators, or post a single image or video. |
| "Instagram detected that your post is spam, please try again with different content" | Change the caption or media and schedule again. |
| "Media expired, please upload again" or "Media not found, please upload again" | Upload the file again in the composer and reschedule. |

## Frequently asked questions

### Can I connect a personal Instagram account?

No. Instagram only lets apps publish to professional accounts. Switch your account to Business or Creator in the Instagram app, which is free, then connect it.

### Can I connect the same account both ways?

No. Studio keeps one channel per Instagram account. Connecting it through the other option switches the existing channel to that connection instead of adding a second one.

### Does Instagram cost credits?

No. Both Instagram connections are free on every plan, including the free plan.

### Can I post text without an image?

No. Every Instagram post needs at least one image or video.

### Can a comment include an image?

No. Follow-up comments are text only.

### How many posts can I publish a day?

Instagram sets a daily publishing limit per account. If you reach it, the post fails with a message saying so; schedule the rest for the next day.

## Related pages

- [Facebook Page](https://voholabs.com/docs/channels/facebook)
- [Threads](https://voholabs.com/docs/channels/threads)
- [Channels overview](https://voholabs.com/docs/channels)
- [Manage your channels](https://voholabs.com/docs/channels/manage)
- [Create a post](https://voholabs.com/docs/posts/create)
- [Analytics](https://voholabs.com/docs/workspace/analytics)